Our Story

Spreading Smile-Creating Memories

Our Story began when we decided to organize our brother’s wedding. We had the experience of handling a retirement bash, a baby shower, a 60th birthday and other one-offs but to engage our guests in a Five-day event was set to be a different ball game. We established favors and decoration as the two differentiating pillars; favors acted as a novelty factor, a topic for fun discussion and picture props whereas carefully thought, pocket-friendly and easy DIY (Do It Yourself) decoration ideas added the required color and glamour to the event. The end result was a budget-friendly wedding that created instant viral social media shares and everlasting memories.


Dr. Taru Johri Saxena – TFL is the brain child of Taru, who has managed over 10 events ranging from gatherings of 100 – 1500 people. The accolades she received in each of them for the creative favours she used tactically, were the inspiration behind her taking the plunge. TFL is her passion and she started this venture to spread many more smiles in the coming years.

Taru is a Dentist by profession and plies her trade as a public health researcher. Her Master’s in Public Health (MPH) from King’s College London helped her move from India to the cutting edge Centre for Addiction and Mental Health in Toronto to further her research.

 Mr. Manu Saxena – Manu has an extensive understanding of the financial strategy and logistical infrastructure, visible and invisible, that is the backbone of any e-commerce enterprise. Manu, a CFA(US) charter holder, PGDM Finance from IMT Ghaziabad (2008) and MBA – Technology and Innovation from TRSM, works on providing strategic advice to start ups and financial advisory services to individuals. 

Master Viaan Saxena – Viaan (all of 3 years) helps by remaining engaged in his gaming blocks and passing his infectious smile often to boost the morale of his parents while they are working on making their passion a reality! 

An evening together watching Cricket, Koffee with Karan or Peppa Pig(alternatively) is the family’s idea of winding down!